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Metaphors and Communication Efficacy
Nicholous Asheli
Metaphors and Communication Efficacy
Nicholous Asheli
Metaphors and Communication efficacy is a book that examines the contribution of metaphors to effective communication. The book is a modification of a dissertation that was written following the research carried out in Tanzania meant to examine the extent to which metaphors used in Kiswahili newspaper headlines promote communication effectiveness. The approach used is that of cognitive linguistics. It is expected that readers will find this book both useful and interesting.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | June 16, 2014 |
ISBN13 | 9783659159145 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 80 |
Dimensions | 152 × 229 × 5 mm · 137 g |
Language | German |
See all of Nicholous Asheli ( e.g. Paperback Book )