Metaphors and Communication Efficacy - Nicholous Asheli - Books - LAP LAMBERT Academic Publishing - 9783659159145 - June 16, 2014
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Metaphors and Communication Efficacy

Nicholous Asheli

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Íkr 5,091.45

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Metaphors and Communication Efficacy

Metaphors and Communication efficacy is a book that examines the contribution of metaphors to effective communication. The book is a modification of a dissertation that was written following the research carried out in Tanzania meant to examine the extent to which metaphors used in Kiswahili newspaper headlines promote communication effectiveness. The approach used is that of cognitive linguistics. It is expected that readers will find this book both useful and interesting.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 16, 2014
ISBN13 9783659159145
Publishers LAP LAMBERT Academic Publishing
Pages 80
Dimensions 152 × 229 × 5 mm   ·   137 g
Language German