Factors Influencing Adoption of E-commerce by Kenyan Tour Operators: Requirements for the Implementation of E-commerce in Tour Firms Within Nairobi - Kenya

Since Kenya is a renown Tourist destination there is need for kenyan Tour Operators to market it effectively. Tourism is an experiential product for which the consumer expects value for money. In order to satisfy his needs the tourist expects the service to be readily accessible and provided with speed. The implementation of E-commerce in the Kenyan Tour Firms' Operations will increase speed of delivery and enable consumers access the various tourist attractions available in kenya. Most business organizations today are embracing new technologies such as E-commerce to enable them attain a competitive edge. Since Tour Operators are in the service industry, most of their activities e.g sales and marketing, reservations and even payment can effectively be carried out online. Hence, if kenyan Tour Operators Adopt E-commerce it will enable them raise their profits and become more competitive internationally.