Sofi Shakeel Ahmad

Subliminal Advertising and External Stimuli: a Theoretical Framework Sofi Shakeel Ahmad

The art of Subliminal Seduction started way back in 1950 and they still don't want let people know,"the process of seduction". External Stimuli entices respondents mostly youth towards irrational behaviour. The level of cognition and affection plays an important role in countering the stimuli such as subliminal advertising. Emotional involvement tends to be on higher side with the subliminal exposure. The ultimate goal of a subliminal advertiser is to provocate an individual into compulsive buying. The destruction through subliminal exposure has had tremendous success ever since its beginning. Impulsiveness for drugs and urge for masturbation among youth has been the long focus of subliminal advertisers.