Sushmita Challa

Sustainable Mass Communication Sushmita Challa

The mass media plays an essential role in society?s sustainable development. For over twenty five years, different ways to communicate sustainability have been explored and there is still much left to explore regarding better communication practices to build citizenship and encourage movements that bring us closer to a sustainable society. Communicators and journalists have the potential to contribute to founding a society that will satisfy its current needs, without sacrificing the future of new generations, by looking after the ecological and social systems that life depends on. Which considerations can communicators and journalists take into account in order to integrate strategic sustainable development to their daily work? This book offers, to communicators and journalists alike, a list of considerations to integrate strategic sustainable development to their daily agendas in order to generate learning in their audience and concrete actions that will steer society towards sustainable development.