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Strategy and Communication for Innovation Softcover reprint of the original 2nd ed. 2013 edition
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Strategy and Communication for Innovation
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.
482 pages, 32 black & white illustrations, 29 colour illustrations, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 27. avgusta 2016 |
| ISBN13 | 9783662519677 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 465 |
| Dimenzije | 155 × 235 × 25 mm · 671 g |
| Jezik | Nemščina |
| Urednik | Minshall, Tim |
| Urednik | Mortara, Letizia |
| Urednik | Pfeffermann, Nicole |
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