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Innovation, Market Archetypes and Outcome: An Integrated Framework Soumodip Sarkar Softcover reprint of hardcover 1st ed. 2007 edition
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Innovation, Market Archetypes and Outcome: An Integrated Framework
Soumodip Sarkar
Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google.
202 pages, 15 black & white tables, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 19. oktobra 2010 |
| ISBN13 | 9783790825343 |
| Založniki | Springer-Verlag Berlin and Heidelberg Gm |
| Strani | 202 |
| Dimenzije | 155 × 235 × 11 mm · 308 g |
| Jezik | Angleščina |
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