Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported by Dyad Simulation - Business-to-Business-Marketing - Katrin Susanne Muhlfeld - Books - Deutscher Universitats-Verlag - 9783824479894 - July 29, 2004
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Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported by Dyad Simulation - Business-to-Business-Marketing Softcover reprint of the original 1st ed. 2004 edition

Katrin Susanne Muhlfeld

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Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported by Dyad Simulation - Business-to-Business-Marketing Softcover reprint of the original 1st ed. 2004 edition

Katrin Muhlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.

344 pages, 26 black & white illustrations, 2 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 29, 2004
ISBN13 9783824479894
Publishers Deutscher Universitats-Verlag
Pages 338
Dimensions 148 × 210 × 18 mm   ·   412 g
Language German  

See all of Katrin Susanne Muhlfeld ( e.g. Paperback Book )