Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing - Christian Zeidler - Knjige - Springer Fachmedien Wiesbaden - 9783834914361 - 15. julija 2009
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Christian Zeidler
Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing 2009 edition

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Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

239 pages, 39 black & white illustrations, 17 black & white tables, biography

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 15. julija 2009
ISBN13 9783834914361
Založniki Springer Fachmedien Wiesbaden
Strani 239
Dimenzije 148 × 210 × 13 mm   ·   312 g
Jezik Angleščina   Nemščina  

Več od istega **izdajatelja**

Ogled vseh Christian Zeidler