Internationalisation and Mode Switching: Performance, Strategy and Timing - Uwe Sachse - Knjige - Springer Fachmedien Wiesbaden - 9783834931306 - 4. novembra 2011
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Internationalisation and Mode Switching: Performance, Strategy and Timing 2012 Edition

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Managing an international operation is seen by many as one of the most challenging activities in an enterprise. This title offers substantial answers to the question of how companies behave after they have entered a particular foreign market. It shows that companies pursue characteristic internationalisation pathways through their choice of mode.


418 pages, 50 black & white illustrations, 82 black & white tables, biography

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 4. novembra 2011
ISBN13 9783834931306
Založniki Springer Fachmedien Wiesbaden
Strani 418
Dimenzije 148 × 210 × 23 mm   ·   521 g
Jezik Angleščina   Nemščina  

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