Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People - Samah Abu-Assab - Knjige - Springer Fachmedien Wiesbaden - 9783834932334 - 16. marca 2012
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Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People 2012 edition

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Predvidena dobava 10. - 18. nov
Božična darila lahko vrnete do 31. januarja
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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.


223 pages, 33 black & white illustrations, 65 black & white tables, biography

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 16. marca 2012
ISBN13 9783834932334
Založniki Springer Fachmedien Wiesbaden
Strani 223
Dimenzije 148 × 210 × 13 mm   ·   331 g
Jezik Nemščina  

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