Estimation of Willingness-to-Pay: Theory, Measurement, Application - Christoph Breidert - Books - Deutscher Universitats-Verlag - 9783835003996 - July 26, 2006
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Estimation of Willingness-to-Pay: Theory, Measurement, Application 2006 edition

Christoph Breidert

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Estimation of Willingness-to-Pay: Theory, Measurement, Application 2006 edition

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

135 pages, 17 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2006
ISBN13 9783835003996
Publishers Deutscher Universitats-Verlag
Pages 135
Dimensions 220 × 154 × 11 mm   ·   195 g
Language English   German  
Contributor Pro. Dr. Thomas Reutterer

See all of Christoph Breidert ( e.g. Paperback Book )