Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation - Vera Magin - Books - Deutscher Universitats-Verlag - 9783835004320 - July 26, 2006
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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation 2006 edition

Vera Magin

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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation 2006 edition

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

145 pages, 30 black & white illustrations, 10 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2006
ISBN13 9783835004320
Publishers Deutscher Universitats-Verlag
Pages 145
Dimensions 148 × 210 × 10 mm   ·   222 g
Language English   German  
Contributor Prof. Dr. Oliver P. Heil

See all of Vera Magin ( e.g. Paperback Book )