Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value - Business-to-Business-Marketing - Stefan Wengler - Books - Deutscher Universitats-Verlag - 9783835005174 - September 26, 2006
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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value - Business-to-Business-Marketing 2006 edition

Stefan Wengler

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Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value - Business-to-Business-Marketing 2006 edition

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

294 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2006
ISBN13 9783835005174
Publishers Deutscher Universitats-Verlag
Pages 294
Dimensions 408 g
Language English  

See all of Stefan Wengler ( e.g. Paperback Book )