Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing Bottled Water - Tom Page - Books - LAP LAMBERT Academic Publishing - 9783843358224 - October 6, 2010
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Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing Bottled Water

Tom Page

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Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing Bottled Water

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 6, 2010
ISBN13 9783843358224
Publishers LAP LAMBERT Academic Publishing
Pages 76
Dimensions 226 × 5 × 150 mm   ·   131 g
Language German  

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