A Shift in Consumer Research Paradigm: - Episodic Reconstruction Method - B. L. Jacobsen - Knjige - LAP LAMBERT Academic Publishing - 9783844300420 - 10. februarja 2011
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A Shift in Consumer Research Paradigm: - Episodic Reconstruction Method

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This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 10. februarja 2011
ISBN13 9783844300420
Založniki LAP LAMBERT Academic Publishing
Strani 284
Dimenzije 225 × 16 × 150 mm   ·   441 g
Jezik Nemščina