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Transformational Leadership: - a Journey to Better Customer Relationship Nalin Abeysekera
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Transformational Leadership: - a Journey to Better Customer Relationship
Nalin Abeysekera
This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 28. februarja 2011 |
| ISBN13 | 9783844310269 |
| Založniki | LAP LAMBERT Academic Publishing |
| Strani | 140 |
| Dimenzije | 226 × 8 × 150 mm · 227 g |
| Jezik | Nemščina |
