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Services Marketing: a Practical Approach Biplab Datta
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Services Marketing: a Practical Approach
Biplab Datta
This book helps students to learn the fundamentals of services marketing from a practical point of view. The book is written in simple language so that any reader can easily understand the concepts covered in the book. The book focuses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. This book will help readers to understand services marketing from various perspectives and will also be useful if a reader wishes to establish a new service business.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 11. decembra 2012 |
| ISBN13 | 9783846508251 |
| Založniki | LAP LAMBERT Academic Publishing |
| Strani | 176 |
| Dimenzije | 150 × 10 × 225 mm · 280 g |
| Jezik | Nemščina |
Ogled vseh Biplab Datta ( Na primer Paperback Book )