Consumer Psychology: A Study Guide to Qualitative Research Methods - Prof. Paul M.W. Hackett - Knjige - Verlag Barbara Budrich - 9783847407720 - 18. aprila 2016
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Consumer Psychology: A Study Guide to Qualitative Research Methods

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.


100 pages

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 18. aprila 2016
ISBN13 9783847407720
Založniki Verlag Barbara Budrich
Strani 166
Dimenzije 151 × 214 × 10 mm   ·   250 g

Več od istega **izdajatelja**