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Building Implementable Marketing Models Philippe A. Naert Softcover reprint of the original 1st ed. 1978 edition
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Building Implementable Marketing Models
Philippe A. Naert
This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used.
418 pages, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 31. maja 1978 |
| ISBN13 | 9789020706741 |
| Založniki | Wolters-Noordhoff B.V. |
| Strani | 418 |
| Dimenzije | 140 × 216 × 21 mm · 485 g |
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