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Making a Difference Through Marketing: A Quest for Diverse Perspectives 1st ed. 2016 edition
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Making a Difference Through Marketing: A Quest for Diverse Perspectives
While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.
282 pages, 19 colour illustrations, biography
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 16. maja 2016 |
| ISBN13 | 9789811004629 |
| Založniki | Springer Verlag, Singapore |
| Strani | 282 |
| Dimenzije | 247 × 164 × 21 mm · 665 g |
| Urednik | Conduit, Jodie |
| Urednik | Plewa, Carolin |
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