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Segmentation in Social Marketing: Process, Methods and Application 1st ed. 2017 edition
Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
220 pages, 23 black & white illustrations, 28 colour tables, biography
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. oktobra 2016 |
| ISBN13 | 9789811018336 |
| Založniki | Springer Verlag, Singapore |
| Strani | 214 |
| Dimenzije | 242 × 165 × 19 mm · 489 g |
| Urednik | Dietrich, Timo |
| Urednik | Kubacki, Krzysztof |
| Urednik | Rundle-Thiele, Sharyn |