Segmentation in Social Marketing: Process, Methods and Application - - Books - Springer Verlag, Singapore - 9789811018336 - October 28, 2016
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Segmentation in Social Marketing: Process, Methods and Application 1st ed. 2017 edition

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Segmentation in Social Marketing: Process, Methods and Application 1st ed. 2017 edition

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

220 pages, 23 black & white illustrations, 28 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2016
ISBN13 9789811018336
Publishers Springer Verlag, Singapore
Pages 214
Dimensions 242 × 165 × 19 mm   ·   489 g
Editor Dietrich, Timo
Editor Kubacki, Krzysztof
Editor Rundle-Thiele, Sharyn