Competitive Advantage of Customer Centricity - Parniangtong - Knjige - Springer Verlag, Singapore - 9789811044410 - 14. junija 2017
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Competitive Advantage of Customer Centricity 1st ed. 2017 edition

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This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.


329 pages, 65 black & white illustrations, 39 colour illustrations, biography

Medij Knjige     Book
Izdano 14. junija 2017
ISBN13 9789811044410
Založniki Springer Verlag, Singapore
Strani 330
Dimenzije 150 × 220 × 20 mm   ·   751 g

Več od istega **izdajatelja**