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Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics 1st ed. 2018 edition
Erik Mooi
Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics 1st ed. 2018 edition
Erik Mooi
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
416 pages, 31 Tables, color; 60 Tables, black and white; 50 Illustrations, color; 162 Illustrations,
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 13, 2017 |
ISBN13 | 9789811052170 |
Publishers | Springer Verlag, Singapore |
Pages | 416 |
Dimensions | 241 × 161 × 26 mm · 868 g |