Segmentation in Social Marketing: Process, Methods and Application -  - Knjige - Springer Verlag, Singapore - 9789811094576 - 16. junija 2018
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Segmentation in Social Marketing: Process, Methods and Application Softcover reprint of the original 1st ed. 2017 edition

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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.


214 pages, 28 Tables, color; 23 Illustrations, black and white; VI, 214 p. 23 illus.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 16. junija 2018
ISBN13 9789811094576
Založniki Springer Verlag, Singapore
Strani 214
Dimenzije 150 × 220 × 10 mm   ·   341 g
Urednik Dietrich, Timo
Urednik Kubacki, Krzysztof
Urednik Rundle-Thiele, Sharyn

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