Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity - Guojun Zeng - Books - Springer Verlag, Singapore - 9789811309854 - October 23, 2018
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity 2019 edition

Guojun Zeng

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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity 2019 edition

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.

126 pages, 26 Illustrations, black and white; XVII, 126 p. 26 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 2018
ISBN13 9789811309854
Publishers Springer Verlag, Singapore
Pages 126
Dimensions 216 × 154 × 15 mm   ·   318 g
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