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Chinese Multinationals
Jean-paul Larcon
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
350 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 23. oktobra 2008 |
| ISBN13 | 9789812835598 |
| Založniki | World Scientific Publishing Co Pte Ltd |
| Strani | 300 |
| Dimenzije | 150 × 226 × 16 mm · 444 g |
| Urednik | Larcon, Jean-Paul (HEC Paris, France) |
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