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Decoding Digital Consumer Behavior: Bridging Theory and Practice Alfonso Pellegrino 2024 edition
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Decoding Digital Consumer Behavior: Bridging Theory and Practice
Alfonso Pellegrino
This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 4. julija 2024 |
| ISBN13 | 9789819734535 |
| Založniki | Springer Verlag, Singapore |
| Strani | 149 |
| Dimenzije | 150 × 220 × 20 mm · 408 g |
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