Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan - Sayako Miura - Books - Springer Verlag, Singapore - 9789819992904 - May 19, 2024
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Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan 2024 edition

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This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan.


189 pages, 8 Illustrations, color; 22 Illustrations, black and white; XXI, 189 p. 30 illus., 8 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 19, 2024
ISBN13 9789819992904
Publishers Springer Verlag, Singapore
Pages 189
Dimensions 150 × 220 × 20 mm   ·   476 g