Brock Shinen

Strategy > Crisis Brock Shinen

Navigating a business crisis is one of the most difficult things you will encounter as an entrepreneur, business owner, or executive. The Covid pandemic highlighted the fact that most businesses had no clue how to strategize during chaos, despite mountains of research available on crisis management. This book was written not merely for the current crisis, but to enable all businesses to navigate any crisis at any time. Drawing on nearly 20 years of experience in the trenches advising businesses in virtually every major industry, Brock Shinen - attorney and strategy consultant - discusses the "9 Imperatives" that enable businesses to effectively navigate crisis. Each "Imperative" stresses the connection between opportunities and the chaos dynamic currently in progress. Readers will walk away with a paradigm for successfully overcoming crisis, with actionable steps to bring stability and certainty to the process.