Podcasting

Podcasting, use correctly for brands, is a powerful storytelling tool. Effective Storytelling is not show business, it's good business. This is the most fundamental challenge brands face in the "attention economy": how do you capture people's attention? How do you override the natural tendency for your audience's mind to skip away from whatever you asking them to read, watch or learn? By telling stories, sharing your passion or expertise. Podcasting is also an effective marketing tool and brand strategy. This book gives you the roadmap and award-winning guidance to start your podcast and make an impact with your content.