Paul Watkins

Reviving Retail After Lockdown Paul Watkins

Lockdown has had such a catastrophic impact on retail that many stores will not reopen. But for those who have, it is critical to get back to profit as soon as possible. Millions of people bought goods online for the first time and enjoyed the timer-saving experience. How does this impact on bricks-and-mortar stores? Add to this the dramatic impact of social media as the main source of news now. This book offers ways to return to profit quickly. While some of the ideas are new, some are tried and true from the past, but which now need to be approached with a renewed vigor. This book deals with getting your message out there and building trust in your store. In this book you will learn: -Why having a strong online presence is now critical-How to reconnect with customer quickly -How to grow your retail profits with a proven 3-step approach-The best ways to now arrange categories, store layout and pricingPaul Watkins has owned and franchised a retail group as well as co-founded a retail support group. He has seen the good, bad, and ugly of retail growth efforts, and if one thing stands out, it is that constantly evolving is the key. Paul has won national awards for marketing and has been a consultant and conference speaker to retail for over two decades.