Jeff Hoffman

Scale Jeff Hoffman

Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to Scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business whilst also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company. They show you how to execute in the face of conflicting demands and multiple responsibilities. And they show you how to enjoy the freedom that comes from owning a business - without it owning you.