Mastering Marketing Management - Roger Cartwright - Drugo - Palgrave Macmillan - 9780333948972 - 29. januarja 2002
Če se naslovnica in naslov ne ujemata, je naslov pravilen

Mastering Marketing Management


Prejmite e-pošto, ko bo izdelek na voljo
Do you have a profile? Prijava
Prejemajte obvestila o novih izdajah izvajalca Roger Cartwright
Dodaj na svoj seznam želja iMusic

Not rated yet

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.


352 pages, bibliography, index

Medij Drugo     N/A   (Neznan format)
Izdano 29. januarja 2002
ISBN13 9780333948972
Založba Palgrave Macmillan
Strani 334
Dimenzije 156 × 234 × 20 mm   ·   350 g   (Teža (ocenjena))

Več od Roger Cartwright

Prikaži vse

Več od istega **izdajatelja**