Paco Underhill

Why We Buy, Updated and Revised Edition Paco Underhill

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail. New material includes: • The latest trends in online retail—what retailers are doing right and what theyre doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. • A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.