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![Cover for Valarie A. Zeithaml, Roland T. Rust, Katherine Lemon, · Driving Customer Equity (Book) [First edition] (2000)](https://imusic.b-cdn.net/images/item/original/662/9780684864662.jpg?valarie-a-zeithaml-roland-t-rust-katherine-lemon-2000-driving-customer-equity-book&class=scaled&v=1409954503)