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When Customers Think We Don't Care
Richard Buchanan
Who is the enemy? The enemy is us! Every organisation is filled with people - owners, managers, workers - who worry about the 'enemies' that could bring about the end of their employment. This book rewrites everything you thought you knew about marketing and customer service.
376 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. maja 2008 |
| ISBN13 | 9780070138636 |
| Založniki | McGraw-Hill Education |
| Strani | 376 |
| Dimenzije | 158 × 210 × 19 mm · 466 g |
