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Sports Marketing
Sam Fullerton
Divided into two parts, this work helps readers gain understanding of how to apply marketing strategies and tactics within the sports marketing environment. It deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. avgusta 2006 |
| ISBN13 | 9780071106580 |
| Založniki | McGraw-Hill Education - Europe |
| Dimenzije | 203 × 254 × 19 mm · 864 g |
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