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Marketing
Dhruv Grewal
Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
640 pages, illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. februarja 2007 |
| ISBN13 | 9780073049021 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 640 |
| Dimenzije | 203 × 261 × 26 mm · 1,33 kg |
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