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Principles of Services Marketing
Adrian Palmer
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
554 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. januarja 2014 |
| ISBN13 | 9780077152345 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 554 |
| Dimenzije | 194 × 262 × 21 mm · 972 g |
| Jezik | Angleščina |
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