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Social Marketing Lynne Eagle
Social Marketing
Lynne Eagle
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.
368 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 18. decembra 2012 |
| ISBN13 | 9780273727224 |
| Založniki | Pearson Education Limited |
| Strani | 368 |
| Dimenzije | 188 × 246 × 19 mm · 626 g |
| Jezik | Angleščina |