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Marketing Ethics & Society Lynne Eagle
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Marketing Ethics & Society
Lynne Eagle
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
320 pages, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. septembra 2015 |
| ISBN13 | 9781446296622 |
| Založniki | SAGE Publications Ltd |
| Strani | 320 |
| Dimenzije | 187 × 227 × 18 mm · 598 g |
| Jezik | Angleščina |
| Urednik | Dahl, Stephan |
| Urednik | Eagle, Lynne |
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