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Marketing Communications: A European Perspective Patrick De Pelsmacker 5. izdaja
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Marketing Communications: A European Perspective
Patrick De Pelsmacker
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
640 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 9. julija 2013 |
| ISBN13 | 9780273773221 |
| Založniki | Pearson Education Limited |
| Strani | 640 |
| Dimenzije | 195 × 265 × 24 mm · 1,15 kg |
| Jezik | Angleščina |