Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics - Proctor, Tony (University of Chester, UK) - Books - Taylor & Francis Ltd - 9780367524753 - May 31, 2023
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Proctor, Tony (University of Chester, UK)
Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics

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Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

126 pages, 8 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9780367524753
Publishers Taylor & Francis Ltd
Pages 126
Dimensions 216 × 139 × 11 mm   ·   180 g
Language English  
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