Strategic Marketing: An Introduction - Proctor, Tony (University of Chester, UK) - Books - Taylor & Francis Ltd - 9780415458177 - July 8, 2008
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Proctor, Tony (University of Chester, UK)
Strategic Marketing: An Introduction 2 Revised edition

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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.

352 pages, 44 black & white illustrations, 81 black & white tables, 44 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 8, 2008
ISBN13 9780415458177
Publishers Taylor & Francis Ltd
Pages 348
Dimensions 170 × 245 × 20 mm   ·   640 g
Language English  
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