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Nation Branding: Concepts, Issues, Practice Keith Dinnie 3. izdaja
Nation Branding: Concepts, Issues, Practice
Keith Dinnie
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
280 pages, 21 Line drawings, color; 2 Halftones, color; 14 Tables, color; 23 Illustrations, color
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. aprila 2022 |
| ISBN13 | 9780367569891 |
| Založniki | Taylor & Francis Ltd |
| Strani | 268 |
| Dimenzije | 246 × 189 × 23 mm · 600 g |
| Jezik | Angleščina |