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Strategic Public Relations Leadership
Anne Gregory
Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.
176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 20. junija 2013 |
| ISBN13 | 9780415667951 |
| Založniki | Taylor & Francis Ltd |
| Strani | 164 |
| Dimenzije | 157 × 232 × 9 mm · 284 g |
| Jezik | Angleščina |
