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Introducing Marketing Research
Paul Baines
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
368 pages, forms
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. maja 2002 |
| ISBN13 | 9780471497707 |
| Založniki | John Wiley & Sons Inc |
| Strani | 368 |
| Dimenzije | 188 × 233 × 23 mm · 660 g |