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Consumers and Services Gabbott, Mark (Monash University)
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Consumers and Services
Gabbott, Mark (Monash University)
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
284 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 19. junija 1998 |
| ISBN13 | 9780471962694 |
| Založniki | John Wiley & Sons Inc |
| Strani | 284 |
| Dimenzije | 153 × 235 × 16 mm · 421 g |
| Jezik | Angleščina |
