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Crystallizing Public Opinion Edward Bernays
Crystallizing Public Opinion
Edward Bernays
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
208 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. novembra 2019 |
| ISBN13 | 9780486836584 |
| Založniki | Dover Publications Inc. |
| Strani | 144 |
| Dimenzije | 131 × 204 × 8 mm · 154 g |
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